Product Launch
Below are some of the products and features that I’ve launched
from movies to apparel to tech integrations.
During my time at Audible I launched a new integration with Amazon leading to the largest sale in Audible’s 20+ year existence. Bringing in a record breaking $20MM in revenue.
Goals: drive revenue for our Prime Day Sale
This included:
Product launch & marketing
Messaging and positioning strategies
Collaborating with 20+ global teams
Project management
Launched an Amazon Prime Integration
During my time at LIT Videobooks I launched over 20, 1-hour long documentaries or videobooks. I conceptualized and led all pre-launch, launch, and post-launch marketing initiatives.
This included:
Social media
Paid advertising
Email & SMS
In-App Marketing
Podcasts & Speaking Engagements
Partnerships
Video production
Launched over 20+ Films
During my time at LIT Videobooks I launched our iOS app. Which has since been featured multiple times in the Apple App Store’s “best of” category.
Goals: awareness & adoption
This included:
Social media
Partnerships
Email
Website
Launched a new iOS App
During my time at LIT Videobooks I launched a new subscription service and grew subscribers on average by more than 50% MoM.
Goals: Drive subscriptions
This included:
Digital Marketing Strategy
Product Marketing
Partnership Marketing
Messaging and Positioning
GTM Strategy
Launched a new subscription service
During my time at que I helped prepare for the launch of a new category of products for us, apparel.
This included:
Social media
Partnerships
Email
Website
Content creation
Kickstarter wire frame & campaign outline
Video production
A functional bag
During my time at que I led all pre-launch, launch, and post-launch marketing initiatives for our new insulated bottle which quickly became our best-seller.
This included:
Social media
Paid advertising
Email marketing
Podcasts & Speaking Engagements
Partnerships